Cellular Interference: These chemicals can disrupt cell functions, interfering with cells at a molecular level causing Superoxide enzyme production. This can lead to issues like dry skin, irritations, accelerated cell ageing, and in severe cases, mutations that can lead to cancer.

Superoxide Enzymes? Think of superoxide enzymes as the way oxygen causes metal to rust. This process is accelerated when combined with water, especially salt water. 

The chemicals in these products act similarly to salt water, speeding up cell damage.

Natural Skin Treatments:
There's a scientific belief that natural ingredients offer better solutions. 
The process of breaking apart superoxide enzymes, to stop or slow their impact, is called superoxide dismutase.

Certain plant compounds are the main source of dismutase actives. 

The very best of these plant compounds are in our products. Superoxide dismutase breaks down harmful oxygen molecules in skin cells, reducing tissue damage and the process of ageing; lines, wrinkles and sagging.

The main ageing damage takes place in the lower areas of cells in the skin that are forming. It is these embryo-forming cells that are the most vulnerable and need protection.

Molecule Size Matters: Creams can’t get to them because of their molecule size, but plant oils can. They are of a size that can and do reach them. They surround the new-forming cell and protect it from superoxide damage. 

Nothing, but these plant oils, can do this which is why we produce anti ageing oil and Serum instead of creams.


The Danger of Free Radicals: If not controlled, free radicals, including superoxides, can harm the body. This can lead to ageing and various diseases, especially affecting our mitochondrial cells and DNA telomeres, which are crucial for our cellular health and longevity.

Many anti ageing skincare products contain synthetic or petroleum-based chemicals. 

These:

But our Natural Anti Ageing Oil and Serum has those plant compounds which are rich in superoxide dismutase 

Which:

• Break apart the superoxide enzymes that cause damage
• Reach deep down to surround new-forming cells to protect them

To harness the power of plants that offer these potent antioxidants for skin care benefits we study the properties of these compounds to ensure we're using the most effective ones in our products ... making them the best that they can be.