15 September 2023 

Micellar water, along with other ingredients like retinol, hyaluronic acids, and certain synthetic chemicals, is often criticized in the beauty industry. 

Here's why:

Cellular Interference: These chemicals can disrupt cell functions, interfering with cells at a molecular level causing Superoxide enzyme production. This can lead to issues like dry skin, irritations, accelerated cell ageing, and in severe cases, mutations that can lead to cancer.

Superoxide Enzymes Production: Think of superoxide enzymes as the way oxygen causes metal to rust. This process is accelerated when combined with water, especially salt water. 

The chemicals in these products act similarly to salt water, speeding up cell damage.

Natural Skin Treatments
There's a scientific belief that natural ingredients offer better solutions. 
The process of breaking apart superoxide enzymes, to stop or slow their impact, is called superoxide dismutase.

Certain plant compounds are the main source of dismutase actives. 

The very best of these plant compounds are in our products. Superoxide dismutase breaks down harmful oxygen molecules in skin cells, reducing tissue damage and the process of ageing; lines, wrinkles and sagging.


How does ageing happen?
Molecule Size Matters: The main ageing damage takes place in the lower areas of cells in the skin that are forming. It is these embryo-forming cells that are the most vulnerable.

Creams can’t get to them because of their molecule size, but plant oils can. They are of a size that can and do reach them. They surround the new-forming cell and protect it from superoxide damage. 

Nothing else, but these certain plant oils, can do this.



The Danger of Free Radicals: If not controlled, free radicals, including superoxides, can harm the body. This can lead to ageing and various diseases, especially affecting our mitochondrial cells and DNA telomeres, which are crucial for our cellular health and longevity.




Conclusion:

Synthetic Chemicals in Skincare: 

Many skincare products contain synthetic or petroleum-based chemicals. 

These:

   * Increase cellular damage through their superoxide enzyme production.

   * Have no (protective) dismutase ability

Our Natural Anti Ageing Products: 

Have plant compounds rich in superoxide dismutase that:

   * Break apart the superoxide enzymes that cause damage

   * Reach deep down to surround new-forming cells to protect them

We aim to harness the power of plants that offer these potent antioxidants for skin benefits. We study the properties of these compounds to ensure we're using the most effective ones and incorporate these into our products to make them the best that they can be.



These products have plant compounds which are rich in superoxide dismutase for deep down anti ageing protection: